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Design Process
FRAMA’s design approach is guided by curiosity, experimentation, intuition, and a quest for authenticity. The best decisions are always made thoughtfully and carefully. Human scale and practicality are always at the center.
Rather than satisfying benchmarks, we seek to form a vision for positive outcomes with collaborators and specialists and preserve the brand’s design values throughout the design process and the product’s longevity.
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Our work is directly informed by the convergence and interplay of four primary experiential influences: travel, nature, spaces, and stories. Each of these influences plays a uniquely important role in inspiring the work of FRAMA Studio. When these influences play in unison, they harmonize into an ambiance—a unique character and distinctive atmosphere tied to a specific place and time.
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We approach each project with empathy, trust, and respect for diverse points of view—meanwhile, the continuous curiosity, passion, and dedication help us through the relentless pursuit to create long-lasting work.