Last week, FRAMA travelled to Berlin to introduce a new chapter in the city: a permanent space on Potsdamer Strasse for community, gathering, and study. As a spatial partner to Rosegarden by Frontrose, the home base will host ongoing programming and cultural exchanges, open by invitation to partners and friends of the house. For partners to FRAMA or potential collaborators, the space is now open by appointment.
Tucked away in the creative Schöneberg neighborhood, furnished and styled with FRAMA’s design language, the setting reflects a distinct vision of how interiors shape encounters. Within this context, we invited guests to experience collection favourites, new arrivals, and the unveiling of our latest fragrance: Painted Desert.
Over the course of the week, we hosted an evening gathering to connect with peers across design, fashion, and culture on this occasion to spend time together in person.
Thank you to friends, collaborators, and colleagues in the city who joined us to welcome this new home base. As one of the cities we are most inspired by, we also took this opportunity to revisit our Berlin City Guide: a directory to the city’s spaces old and new, from vibrant spaces for regional cooking and conceptual exhibition; to traditional bath houses and relics of social housing blocks that became architectural icons. Now with this new home base for FRAMA, we are pleased to add one more space to the map.
